The advertising of medicinal products to healthcare professionals

  • 1° EDITION: 23 October 2024
  • 2° EDITION: 10 April 2025
  • Online
  • Italian

Training overview

In the training course “The advertising of medicinal products to healthcare professionals” will approach both general principles of advertising to health care professionals and specific topics, such as the practical approach to the promotional medium, conference advertising, and advertisement through new media, based on regulatory and normative references. The contents of the draft of AIFA’s guidelines will also be presented and discussed. The various presentations will serve as a basis for delving into regulatory and legal aspects that are still controversial, such as, for example, the role of the ISF, the commercial agent, non-promotional activities, and special case histories during CME events. Ample space will be left for discussion and debate.

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Key points of the training

  • Regulatory and normative references of drug advertising
  • Distinction between advertising and institutional/commercial communication
  • Criteria for verifying the correct content of advertising
  • Legal hints on borderline cases

09:30 – 12:30 MORNING SESSION


Regulatory framework, general principles and legal aspects

  • Division of competences between Europe, State and Regions.
  • General legislation – Specific legislation: Primary standards
  • Informative documents and guidelines – Codes of self-regulation.
  • Collateral legislation – Hints on regional regulations
  • Criminal and administrative regulations: comparing, publicity and anti-corruption regulations

The Advertising of Medicines

  • Definitions and basic principles
  • Competent authorities
  • Recipients of Promotional Messages
  • Advertising aimed at health care professionals
  • The content of the promotional message
  • The informational material for scientific consultation
  • The repository of the promotional medium
  • ISF and advertising – Giveaways – Samples
  • The Scientific Service Manager
  • Advertising vs. commercial communication
  • Commercial agents and drug communication

Practical Approach to the Promotional Medium

  • Promotional and non-promotional materials
  • Target audience – Methods of dissemination
  • Content analysis
  • Examples and case studies

Focus on congressional advertising and CME events

  • AIFA congress disclosures
  • CME events – Reflections and controversial aspects

New Media

  • Internet
  • Portals dedicated to health professionals
  • Corporate website
  • Social
  • Other tools

Medical Directorate, Marketing Directorate, Compliance and Regulatory Affairs.

The course will be carried out through live lectures. Practical examples will be showcased, providing delegates with real life examples to be applied in their daily job life.

For online trainings the access link will be sent 2-3 days before the start of the training.

5% discount for registrations within 1 month before the start of the training, 10% discount for registrations within 2 months before the start of the training. VAT not included. Please inquire for discounts for multiple registrations. Discounts are not cumulative.

Cancellation terms

In order to cancel enrolment to an event, please email within 2 weeks before the starting date of the event. Once this term will be expired, the entire fee will be charged.

Participant replacement

It is possible to replace a participant attendance without additional cost, simply by contacting It is asked to notify the participant replacement request within 5 days before the starting date of the course/event, specifying the full name and surname of the enrolled participant as well as the full name and surname of the substitute.

Training cancellation

If the minimum number of participants is not reached, Pharma Education Center reserves the right to cancel or schedule the event for another date. Formal communication will be given within 5 days before the event date. In this case Pharma Education Center will refund the registration fee in full and without additional charges. Alternatively, the participant can request a spendable coupon for participating in another PEC event scheduled in the current year.


Lorenzo Zanoni

Lorenzo Zanoni

Senior Medical Advisor

He graduated in Medicine and Surgery in 1988 at the University of Pavia; he obtained the PhD in Microbiology in 1992 at the University of Brescia and the specialization in Clinical Biochemistry in 1998 at the University of Siena. For several years he worked in basic research, in the oncology sector, in Italy and abroad. He began to deal with “pharmaceutical medicine” in 1998, first as an employee of pharmaceutical companies and, since 2002, as a Medical Affairs advisor as a freelancer at CROs and pharmaceutical companies. He has participated as a speaker in numerous scientific seminars; since 2010 he has been collaborating with Pharma D&S.

Register now

Early Bird 10%
Within 2 months before the start of the training
Early Bird 5%
Within 1 month before the start of the training
Full price


Training materials available for attendees

Certificate of attendance

Senior trainers with hands-on experience

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